While there is a budding literature on media ethics in the light of characteristic sub-Saharan moral values, there is virtually nothing on wartime reporting more specifically. Furthermore, the literature insofar as it has a bearing on wartime reporting suggests that embedded journalism and patriotic journalism are ethically justified during war. In this essay, I sketch a prima facie attractive African moral theory, grounded on a certain interpretation of the value of communal relationship, and bring out what it entails for the (...) ways journalists should report on war. My aims are the normative ones of showing how this Afro-communal ethic can provide a unitary foundation for a wide array of plausible conclusions about reporting on war, and, in particular, can avoid objectionable implications such as support for embedded and patriotic journalism. (shrink)