ABSTRACT Graham Harman’s Object-Oriented Ontology prioritises aesthetics as first philosophy, and finds increasing interest from those working across art, architecture and the humanities in general. This article tests the application of Harman’s ideas by applying them to a thorny issue related to the domain of serial art, and serially developed drawing in particular. The issue concerns the productive role of the beholder in constituting the serial artwork as a unified thing, wherein it appears manifestly deeper than the sum of its (...) physical parts. Referring to an artwork produced by contemporary artist Stefana McClure, I build upon prior propositions on serial art put forward by Christy Mag Uidhir and Nicolas de Warren to make the case for seeing serially. This uses Harman’s understanding of aesthetics to claim that imagined iterations constitute an integral element to serial drawing, brought into play when the beholder reflects upon the loose relationship between the array of qualities the artwork palpably presents and its withdrawn reality as a unified object. (shrink)