Abstract

The current study is conducted to examine the following research questions: - Do perceptions that mitigate climate change risk (e.g., developing technology to help address climate change) reduce stakeholders’ willingness to protect the ocean? - Do perceptions of the costs associated with combating climate change (e.g., the belief that responding to climate change will harm economies and societies that are already actively addressing the issue) reduce stakeholders’ willingness to protect the ocean? The findings from this study are expected to provide insights into how perceptions of climate change mitigation and cost beliefs influence stakeholders’ willingness to protect the ocean. This information can inform targeted strategies for policymakers and conservationists to enhance support for marine protection and build the eco-surplus culture in the face of climate change challenges.